Digital signage, also known as electronic signage, refers to display technologies such as LED walls (or video walls), projection, and LCD monitors that are used to display webpages, videos, directions, restaurant menus, marketing messages, or digital images in vivid detail. To improve customer service, promotions, and brand recognition, digital signage can be used to provide public information, convey internal communication, or share product information. It’s an effective way to influence customer behavior and decision-making while also improving consumer experiences with interactive screens. In this article, we will tell you about the four types of digital signage monitor displays Malaysia.
Dynamic Digital Signage
The first one is Dynamic digital signage. The display of images and videos in a full-page or multi-area model on interior and exterior displays that primarily use LCD and DEL technologies is known as dynamic digital signage. The content is displayed in accordance with a predetermined schedule and duration determined using best practices for digital displays which are audience, objectives, and content strategies. It is also a communication and marketing tool that enables the display of multimedia content on a screen, an interactive kiosk, or a tablet. Four times more eye-catching than a traditional paper display. In 78% of cases, it catches the attention of those who have been exposed.
Automated Digital Signage
Next, we have Automated digital signage. Although automated digital signage has been used in residential real estate for over 15 years to display properties for sale or rent, it is not as well known. Automation is also widely used in public transportation, with schedules indicating when the next trains or buses will arrive. Its use has increased in recent years as a result of an increasing number of urban projects for “smart” cities, among other things. In factories, automated digital signage is increasingly used to communicate performance indicators such as production indicators, quality metrics, and health and safety messages.
Advertising Digital Signage
Another type is Advertising digital signage. Advertising digital signage is prevalent in larger cities near highways, where we can see eye-catching advertisement panels with LED-type displays. These types of displays are popular in subways, bus shelters, and some urban installations. These installations necessitate high-brightness LCD displays and specialized software that integrates CRM modules for client and contract management, as well as billing features. This also enables businesses to communicate with their target audience There are numerous types of digital displays available, and they can be used both indoors and outdoors.
Interactive Digital Signage
The last one is Interactive digital signage. Digital signage is a type of electronic sign that uses screens to display dynamic content. Businesses can use digital signage (also known as smart signage or interactive signage) to display advertisements, content, information, and other information that they want their customers to know. They were known as ‘interactive terminals’ in the early 2000s, and then as ‘interactive kiosks’ later on. Although interactive kiosks have been around for over 20 years, increased demand for interactive projects in recent years has given rise to a new term, namely smart kiosks.
So these are the four types of digital signage. It has different importance and it can be used everywhere according to what you want. This also will help you to burst your shop, or company or else to use digital signage monitor displays Malaysia.